"Social impact marketing" refers to advertising efforts which focus on promoting social messages and addressing current social problems rather than on marketing their product. Some examples are Gillette's "The Best Men Can Be" or Always's "Like a Girl".

Shareholders have the legal right to vote on corporate policy.

Shareholder activism extends beyond voting to external actions intended to pressure other shareholders and the company management (e.g. through publicizing their demands in media publications, launching law suits against management members, etc.)

Lakshmi is the goddess of wealth, fortune, power, luxury, beauty, fertility, and auspiciousness. She holds the promise of material fulfilment and contentment. She is described as restless, whimsical yet maternal. Kali is the Hindu goddess (or Devi) of death, time, and doomsday and is often associated with sexuality and violence. She is famously depicted as defeating and killing demons where other Gods could not.